Collaborative for Children raises public awareness of the importance of the early childhood years to a child’s future development and a community’s future success. We achieve our goals through educational television, radio and print ads, articles and editorials in newspapers, educational materials and websites. Our Early Connections project provides educational messages through the local media and through neighborhood-based dissemination points to provide helpful information to parents and other adults in the community about the simple, everyday interactions that are most important to stimulating healthy development.

These educational messages demonstrate a variety of ways to educate, care for and stimulate positive growth in young children as well as how to be good consumers of child care services. The basic messages encourage parents and caregivers to “talk, read, sing and play with a child every day.”